The 15 Best AI Copywriting Software Tools In 2023 (Ranked + Reviewed)

Picture this: you’re sitting at home, typing up a post for your blog, and you’ve already been writing for 3 hours. Your brain is fried, and the inevitable writer’s block begins to kick in.

Ugh… you think. Not again.

Once writer’s block kicks in, it will derail your progress. And you don’t have the energy to keep going. So you stop, and the article never gets completed.

If only there were a way to stop that pesky writer’s block right in its tracks!

Enter: artificial intelligence copywriting software.

There are SO many use cases for copywriting software in the present day. If you’re not using it, you’re probably falling behind. It takes out so much of the monotonous work out of copywriting, allowing you to finish articles quickly and effectively.

If you’ve ever started writing a sentence and don’t know how to finish it, let the copywriting software finish it and adjust as necessary. So useful for those times when you’re struggling to finish a thought.

Or, maybe you need help structuring an informative post on your website. Enter your topic, and your copywriting software will create a blog post outline for your so you can dive right into actually writing.

Simply put – this is a MUST HAVE tool in 2022. So we’ve compiled a list of our 15 favorite copywriting software tools to help you find the best software that fits your needs. Keep reading below!

What is AI copywriting software, and why do you need it?

AI copywriting software is designed to help you create better copy faster. Similar to an AI writing assistant, the software can take a copywriting brief and understand the key points that must be addressed. From there, it can generate the first draft of copy that you can edit and improve.

The benefits of using AI copywriting software are twofold. First, it can help you save time by automating the initial stages of the copywriting process. Second, it can help you improve the quality of your copy by making sure that all the key points are covered.

If you’re serious about copywriting, AI copywriting software is essential. It’s a massive boost to the speed of your writing, which is crucial for pumping out quality content on deadlines.

What Are The 15 Best AI Copywriting Software Tools of 2022?

After extensive testing and reviews, here are my picks for the best AI copywriting tools of 2022.

1. Jasper.ai.

Jasper.ai (formerly known as Conversion.ai & Jarvis) is a powerful AI copywriting software that can help you create engaging, high-quality content quickly and easily. If you’ve ever had writer’s block or want to increase your copywriting speed, Jasper is the tool for you.

Whether you’re looking to create engaging blog posts, write product reviews, copy for ads or create copy that converts, Jasper has a use case for every writer.

Jasper’s AI copywriting software is easy to use, with several Workflows and Templates to help get you started if you’re in a writing rut.

Jasper.ai Key Features:

Robust natural language processing capabilities
Automated content generation and optimization tools
Customizable workflows to suit every writer’s needs
Multiple output formats, including PDF, Word doc, HTML, etc.
Numerous templates to help generate email subject lines, listicles, blog post outlines, and more
Integration with Surfer SEO to ensure your copy is optimized for the search engines

What I Like/Dislike about Jasper.ai

Likes:

I love Jasper’s easy-to-use interface, which is suitable for both beginners and more advanced writers.
Powerful automation features that can help you save time and create better copy.
I LOVE the integration with Surfer SEO. This great feature allows you to optimize your content for search engines.

Dislikes:

Some users may find Jasper’s natural language processing a little too “robotic” and may find it difficult to reuse the content they create with Jasper.
Slightly expensive, and it sometimes makes some grammatical errors.

Jasper.ai Pricing

Jasper.ai comes with three paid plans, and you can save 17% off the monthly price by paying annually. They also offer a “sliding scale” pricing model where you can modify the number of monthly credits you receive. One credit = 1 word.

Starter: ~$40/month, ~35,000 words/month – For solopreneurs and those just starting.
Boss Mode: ~$82/month, ~100,000 words/month – For serious bloggers and small businesses or those working with a small writing team.
Business: Custom pricing – For enterprise businesses and large agencies. Contact Jasper for Custom pricing.

Try Jasper.ai.

2. Copy.ai.

Copy.ai is another powerful AI copywriting software similar to Jasper.ai, built with GPT-3 technology. Whether you’re looking to write sales pages, generate leads, or engage your audience on social media, Copy.ai has you covered.

This AI content generator can whip up the first draft of your blog in 60 seconds or less. Pretty awesome, right? You just enter a few topics and your target keyword, and Copy.ai takes care of the rest.

With its natural language processing capabilities and comprehensive tools for ensuring high-quality copy, Copy.ai is an ideal choice for writers of all levels. It’s an excellent tool for writers who need to pump out content quickly or work on tight deadlines.

Copy.ai Key Features:

Multiple content creation tools for social media, email templates, and more.
Advanced natural language processing capabilities allow Copy.ai to generate engaging, high-quality content at lightning speeds.
Automatic optimization features that can help you boost your SEO rankings and get more traffic to your website.
Seamless integration with popular marketing tools for even faster content creation and optimization
Caption generation for blog posts and social media.
A “Change Tone” tool that allows you to easily modify the voice and tone of your copy after it has been generated.

What I Like/Dislike about Copy.ai:

Likes:

I like how it has features like cliffhangers and story plots for creative writing. It’s a fun tool you can play around with when I’m not creating copy for SEO.
It has a generous option of 2,000/month for its free plan, which is an excellent option to allow you to try it and see if it’s right for you.
It’s simple and minimalistic interface. Sometimes that’s what you need when writing – only a few distractions in your face!

Dislikes:

Copy.ai’s natural language processing isn’t as accurate as other AI writing software, and it can make some grammatical errors that other AI writing software doesn’t.
Copy.ai lacks some of the more robust integrations with copywriting software’s other essential tools on this list.

Copy.ai Pricing

Copy.ai has a free and paid version, with a sliding scale based on the number of words you’d like it to generate per month.

Free: $0/month, 2,000 words/month – For solopreneurs, those just starting, or those looking to test Copy.ai.
Pro: Starts at $49/month for 40,000 words/month – For serious writers and small to large agencies.

Try Copy.ai.

3. Scalenut.

Scalenut is an ai tool that caters specifically to the content marketing industry.

Unlike other AI copywriting software, Scalenut is focused on helping you create high-quality content that engages your audience and drives traffic to your website.

Whether you need help generating blog posts, crafting engaging email campaigns, or writing social media posts, Scalenut has you covered.

With its advanced natural language processing capabilities and machine learning algorithms, Scalenut can help you create engaging, optimized content at lightning speeds. And with its seamless integration with popular marketing tools and built-in SEO optimization features, Scalenut is the perfect tool for content marketers who need to get more done in less time.

Best of all, the Scalenut SEO Hub allows you to connect with a real-life Scalenut expert to get real-time optimization advice and boost your traffic. So if you’re looking for a tool to help you stay ahead of the curve in content marketing, Scalenut is the one for you.

Scalenut Key Features

Pre-defined AI templates that help you get started with writing quickly and effectively.
Advanced natural language processing capabilities
Machine learning algorithms that help you generate engaging, high-quality content quickly and easily
Seamless integration with essential marketing tools and built-in SEO optimization features
Real-time optimization advice from real experts via the Scalenut SEO Hub
Built-in paraphrase and citation tools to help you create adequately referenced content.

What I Like/Dislike About Scalenut:

Likes:

I like Scalenut’s advanced natural language processing capabilities; it feels more realistic than other copywriting software I’ve used.
One thing I don’t like about Scalenut is that it can sometimes be buggy, interrupting my workflow and slowing me down.

Dislikes:

I wish that Scalenut offered more features and integrations, as I often need to use more than one copywriting tool at a time.
The machine learning algorithms can sometimes create content that isn’t quite as optimized for SEO as I would like.

Scalenut Pricing:

Scalenut offers three different pricing plans.

Individual: $12/month – For bloggers starting out and solopreneurs.
Growth: $32/month – For small teams and growing businesses.
Pro: $60/month – For large groups, enterprise businesses, and large agencies.

Try Scalenut.

4. Frase.

Frase is another AI tool that is extremely useful for content creators. It’s an AI writing tool that helps you research, write and optimize content that works on Google quickly and effectively.

Just pop in the keyword you’ve researched, and Frase will provide you with a list of optimized content templates that you can use to begin your writing.

With its advanced machine learning algorithms, Frase helps you create engaging, well-edited content in seconds.

Frase Key Features:

Automated phrasing
Google Docs integration which allows you to share documents with your team
Powerful dashboards that help you track your progress and optimize your writing
Content scheduling tool to automate your scheduling process
An SEO score tracker (similar to Surfer SEO) to help you track your content’s performance on Google
“Write For Me” feature that automatically completes your sentences.

What I Like/Dislike About Frase.Ai:

Likes:

I love the “Write For Me” feature; it significantly boosts my workflow speed and efficiency. It helps me push through and continue writing when I get stuck.
The Google Docs integration helps ensure my writing team is on the same page.

Dislikes:

While the SEO score tracker is an excellent feature, it’s a bit lacking in functionality, especially compared to other basic tools like Surfer SEO.
Content generation is a bit more robotic than other options on this list.

Frase.Ai Pricing:

Frase offers three paid plans and a 5-day trial for only $1 (cancel anytime).

Solo: $15/month – For solopreneurs and content creators just starting out.
Basic: $45/month – For growing businesses and medium-sized agencies.
Team: $115/month – For established content agencies and large writing teams.

Try Frase.Ai.

5. Rytr.

Rytr is an AI copywriting tool that helps you create engaging, optimized content that stands out on Google at a fraction of the cost of some of the other ai copywriting tools on this list.

Rytr has helped save copywriters countless hours of work, automating the process of content research and optimization so that you can focus on writing and stop getting stuck in writer’s block.

With advanced natural language processing capabilities, Rytr will help you write faster and more accurately than ever before.

From marketing emails to sales emails, to subject lines, and everything in between – Rytr can help you write better, cleaner copy that drives results.

Rytr Key Features:

Rytr’s SEO analyzer tool helps you optimize your content for Google search
Advanced AI algorithms that help you generate and edit content quickly and easily
Rytr offers AI Image generation and captioning
The plagiarism checker helps you ensure that your content is unique
Supports 30 + different languages
20+ different tones

What I Like/Dislike About Rytr:

Likes:

Rytr has a robust community of like-minded users that can help you brainstorm ideas and improve your writing.
It’s also great that Rytr offers automatic image generation – it saves me a ton of time that I would otherwise spend searching for stock images.
You can’t go wrong with the price. Rytr’s paid plans are incredibly affordable, starting at only $9/month.

Dislikes:

Lacks key integrations with other SEO applications that the more expensive ai copywriting tools on the list do have.
No integration with Google Docs makes it harder to work with other writers, although this is not a con for solo writers.

Rytr Pricing:

Rytr offers a free plan and two paid plans.

Saver Plan: $9/month – For small teams and writers starting out.
Unlimited plan: $29/month – For growing teams and writers that need access to unlimited AI content generation every month.

Try Rytr.

6. Copysmith.

Copysmith AI is another ai writing assistant that can help you produce copy that gets results.

Copysmith AI has copywriting tools that can generate emails, long-form website copy, cold emails, and much more!

It’s a perfect tool for writers who need to build high-quality content quickly and help figure out where to start. It helps save businesses time and money while providing the target audience with engaging content.

One of the more robust ai writing tools on this list, Copysmith AI is perfect for copywriters at any level. Whether you’re a new copywriter just starting or an expert copywriter in the industry for years, Copysmith AI has copywriting tools that can help you improve your copywriting skills and take your copy to the next level.

Copysmith Key Features:

Ai writing assistant that helps generate copy based on your target audience
Built-in SEO copywriting optimization to help you rank higher on Google
Bulk content generation for Facebook ads, Google ads, SEO metatags, and more
Chrome extension to help write better content in less time
Integrations with Microsoft Word, Woocommerce, Google Docs, Google Ads, and more
Automatic campaign builder to generate marketing content in a variety of different tones and voices
Plagiarism Checker shared across team members

What I Like/Dislike About Copysmith:

Likes:

I like the abundance of integrations that Copysmith has. You can tell their time has put a lot of time and effort into ensuring that its APIs function seamlessly with other critical applications like Google Docs.
Copysmith’s bulk content generation tool is helpful for both the content creation process and brainstorming and blog templates. It’s a great artificial intelligence tool to give you a solid writing foundation.

Dislikes:

Because it’s an ai copywriting tool, it’s a partial replacement for writing content.
It lacks features compared to other ai copywriting tools on this list (for instance, Jasper.ai)

Copysmith Pricing:

Copysmith offers four different paid plans, giving you the flexibility to meet your writing needs.

Starter: $19/month – For solopreneurs, bloggers, or anyone new to copywriting software tools.
Professional: $59/month – For growing teams and small agencies.
Teams: $118/month – For established agencies/businesses that need licenses for multiple users. In this plan you can add extra users for an additional $49/month per user.
Enterprise: Custom pricing – For large businesses & enterprise agencies. Contact the sales team for pricing.

Try Copysmith.

7. Outranking IO.

Outranking IO is another copywriting tool that can help take your copywriting skills to the next level. It can also help you research and optimize content and create and publish copy that drives results.

With Outranking IO, you can easily access high-quality copywriting templates and prompts, copywriting training courses, and more. It’s a great tool for copywriters of all levels who want to perfect their copy.

Outranking IO’s content generation tool is ai powered using GPT-3 AI technology to help you create optimized copy for SEO, written in a voice that matches your brand, and much more.

It also has a scoring tool that will help you understand how well your article is optimized for specific keywords, which is extremely helpful for keyword research.

Outranking IO Key Features:

Outline builder uses NLP to generate copy outlines
Content auditing tool to help you audit content for quality and determine whether it’s providing value to your audience
FAQ generator to help answer common customer questions
Content repurposing tool to help you reuse copy in different formats
Featured snippet definition generator with optimization guidance and ai powered templates.
SERP Data to give you a thorough analysis of how your copy is performing in search
SEO scoring based on on-page SEO factors

What I Like/Dislike About Outanking IO:

Likes:

I love how Outranking IO is one of the only copywriting tools on this list that aims to include SERP analyzer data. It’s super helpful for those looking for an ai tool that offers more than just content generation.
I like the SEO score generator. It’s not as robust as other SEO scoring tools, but it gets the job done.
I like how easy it is for the outline builder to whip up a blog post outline from scratch.

Dislikes:

While it’s excellent that Outranking is focused on SERP analysis, it needs to be more up to par with other, more dedicated SEO software.
The FAQ generator often generates fairly basic results.

Outranking IO Pricing:

Outranking IO has three pricing plans based on how many domains you want to optimize and create content for.

Solo: $79/month – For users with one domain; ideal for solopreneurs and beginner bloggers.
Pro: $149/month – For writers with multiple domains; suitable for small to medium-sized agencies/teams.
Company: $219/month – For writers with multiple domains; ideal for large agencies and enterprise customers.

Try Outranking IO.

8. Writesonic.

Writesonic helps you take the guesswork out of copywriting by providing you with copy optimized for search engines and your target audience.

Writesonic’s AI copywriting tool can help you generate long-form blog posts, titles, and sales copy optimized for search engines.

It can help you rank higher in Google, while its advanced features will help you generate the best copywriting ideal for converting prospects.

Writesonic Key Features:

Paraphrasing tool that helps you copy content from sources without plagiarizing
Facebook ad generator to ensure you have copy that converts on social media
Text expander to save you time and help you create copy more quickly
An article summarizer to summarize any piece of content in one click
AI Article and Blog Writer to generate content quickly and effectively
AI Article Ideas so you can generate high-converting blog titles at the click of a button
Google Ads generator to get high-converting Google Ads copy

What I Like/Dislike About Writesonic:

Likes:

I LOVE Writesonic’s intuitive and clean user interface. Looking at what is essential for a copywriting tool that you’ll spend hours writing in is so pretty.
The Google Ads tool is one of the best Google Ad generation tools I’ve seen.
The Quora answers tool is an excellent feature I have yet to see on other apps.

Dislikes:

Writesonic’s focus on SEO sometimes causes the sales copy to sound a little robotic.
Lacks some critical integrations with other copywriting tools that other software on the list has.

Writesonic Pricing:

Writesonic offers free, and two paid versions, with variable pricing depending on how many words you’d like.

Free: $0/month; 6,250 words/month – For those looking to give Writesonic a try.
Short-form: Starts at $10/month; 30,000 words/month – For bloggers and solopreneurs just starting out.
Long-form: Starts at $13/month; 47,500 words/month – For bloggers, freelancers, and larger businesses.

Try Writesonic.

9. ClosersCopy.

ClosersCopy is a sales-focused copywriting software that helps you write more substantial sales copy. The AI the ClosersCopy copywriting software is based on is trained in sales copy conversations.

Because of this, you’ll get stronger sales copy than some of the other copywriting tools on this list. This makes it ideal for cold email and marketing copy generation.

While ClosersCopy is more geared towards sales and marketing copywriters, you can still use it for blog posts and social media content ideas.

ClosersCopy Key Features:

Proprietary AI content generator that is not run off of GPT-3
40+ languages supported
12k+ member community
Ability to create custom AI frameworks
StoryAI allows you to develop creative writing copy from scratch
SEO Audit and Planner tools for copywriters
Longform assistant helps you plan out your blog posts, so they are fully optimized for Google Search

What I Like/Dislike About ClosersCopy:

Likes:

The sales copy is quite a step up from other copywriting software tools I have used.
I love how quick the ClosersCopy team is at adding new features to the platform.
I absolutely LOVE that it doesn’t have the GPT-3 restrictions; it has three different AI engines that allow you more freedom over your sales copy.

Dislikes:

The app is younger than other alternatives on the market; while the copywriting tool is powerful, I found the SEO features lacking.
It doesn’t have a chrome extension.

ClosersCopy Pricing:

ClosersCopy offers three different paid plans.

Power: $50/month – For solopreneurs, bloggers, and beginner copywriters.
Superpower: $80/month – For bloggers and copywriters looking to scale their businesses.
Superpower Squad: $100/month – For writing teams looking to rapidly scale their long form content generation efforts.

Try ClosersCopy.